Have you got a cloud account? If the answer’s yes then you have probably already had some dealings with content delivery networks (CDNs) in the past.
The vast majority of cloud services offer integrated CDN services. If you are unfamiliar with what content delivery networks are, then they are a distributed network of servers that help businesses to spread content around and deliver it to their audiences more effectively.
In this post, you will learn more about what content delivery networks are as well as why they are so important.
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Content Delivery Networks
As mentioned in the introduction to this post, a content delivery network is a widely spread network of servers. If you want to learn more about what they are, then essentially, they are like online helpers.
When a person wants to download a file from the internet, those files have to travel from their original storage server to the one on your computer.
Content delivery networks automatically figure out which server is closest to you (when they are enabled or in use) and then send the files you are downloading to that server so it doesn’t have as far to travel and as a consequence is downloaded much quicker.
Delivering Content Efficiently
Content has never been more popular than it is today. It is used for marketing, advertising, and for pleasure.
If you are the owner of a business then it’s very likely you know the importance of content. Delivering it more efficiently to your clients should therefore be your main priority.
Content delivery networks can help you to do this, as touched on in the previous section.
By using one your business will be able to send images, videos, and other files to customers in half the time.
Sending files to them more quickly uses less data and saves time, making it an efficient option.
Reduction In Latency
Latency can be defined as the amount of time that it takes for a data packet to move from one place to another.
When you use content delivery networks, latency is massively reduced. The reason for this is that files do not take as long to travel from one place to another.
When there is a reduction in latency, there is an increase in loading times. Faster loading times can be very beneficial and help your business in a number of ways, most notably in that consumers won’t get tired or annoyed using your site due to slow speeds.
Improving Website Performance
As touched upon several times already, when you use content delivery networks they allow content to be delivered to your audience more efficiently and a lot quicker.
When content is delivered more quickly, website performance improves. Your website’s performance should be one of your main concerns. If it does not perform very well then nobody is going to want to use it.
Many experts would go as far as to say that better website performance is one of the most important tweaks and improvements that you can make in today’s business climate. Nobody wants to use poorly performing websites.
Enhancing Overall Scalability
The use of content delivery networks enhances scalability because they distribute file loads across multiple servers.
Obviously, during periods when there is a lot of traffic passing through your website, scalability is important.
These periods, were it not for content delivery networks, would significantly reduce your website’s performance.
Going back to a point previously made, website performance is more important than ever.
Nobody is going to want to use your website if it does not perform very well. Website performance is something that can bring great success if it’s optimised fully.
Improving Site Reliability
Website performance isn’t the only thing that you need to think about. As the owner of a business, you also need to think about your site’s reliability.
A poorly performing website can be reliable and one that performs well can be unreliable. Customers will judge your site, more than anything else, by how reliable it is.
If they decide that your website is not reliable then they won’t want to stick around and do business with you.
Your site’s reliability is, therefore, something that you need to tweak as best you can and ensure that it is fully optimised and improved. Content delivery networks can assist with this.
Protecting Your Website
Something else that is great about content delivery networks is that they can actually help protect your business from distributed denial-of-service (DDoS) attacks which at one time were a big problem for businesses.
The reason for this is that they filter malicious traffic. In addition to filtering the traffic, content delivery networks absorb it.
You shouldn’t skimp on online security just because you are using content delivery networks though.
It is also a good idea to protect your business and website in other ways, like by using a managed security service (MSS).
Reducing Bandwidth Consumption
The more bandwidth you use, the more you’ll have to pay your Wi-Fi provider at the end of the month.
Content delivery networks can help you to reduce your overall bandwidth usage. This is because the content is offloaded onto different servers, not your own.
By using your own server less you won’t have to pay as much to your Wi-Fi provider.
Saving money should be one of your main concerns, especially now when you consider the cost of living crisis and how hard it is for business owners like yourself to manage things on their own without the help of government bursaries and support grants.
Ensuring Global Reach
Finally, using content delivery networks can help your business to achieve global reach.
Businesses of all sizes no longer have to confine themselves to their immediate townships, cities or counties. Even the tiniest of businesses can sell products internationally.
If you are running a business of your own then you will be pleased to learn this no doubt. Content delivery networks can actually help you to achieve global reach.
They can do this by reducing international latency when files are being sent to foreign website users.
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The bottom line
Content delivery networks have changed the way that we do business online for the better. If you are the owner of a business, now’s the time to start utilising them.
If you already hold a cloud account then the chances are you have been for some time without even knowing. These networks are an integral part of cloud use.
